<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Aurora Advertising — Resources</title><description>Buyer guides, pricing breakdowns, and operating playbooks for outbound sales, lead generation, and BPO.</description><link>https://auroraadvertising.com/</link><language>en-us</language><item><title>How to Evaluate a BPO Partner: 10 Questions Every CFO Asks</title><link>https://auroraadvertising.com/blog/how-to-evaluate-a-bpo-partner/</link><guid isPermaLink="true">https://auroraadvertising.com/blog/how-to-evaluate-a-bpo-partner/</guid><description>A buyer-side checklist for vetting outsourced sales and support partners — the 10 questions to ask before you sign, and the red flags that mean walk away.</description><pubDate>Sun, 12 Apr 2026 00:00:00 GMT</pubDate><category>Buyer Guides</category></item><item><title>Outbound Calling Cost: US vs. UK vs. Offshore in 2026</title><link>https://auroraadvertising.com/blog/outbound-calling-cost-comparison-2026/</link><guid isPermaLink="true">https://auroraadvertising.com/blog/outbound-calling-cost-comparison-2026/</guid><description>Real per-agent monthly costs across geographies — what you pay in the US, UK, Philippines, and Ethiopia, and what you actually get for it.</description><pubDate>Sat, 28 Mar 2026 00:00:00 GMT</pubDate><category>Pricing &amp; Strategy</category></item><item><title>When to Outsource Your SDR Team (and When Not To)</title><link>https://auroraadvertising.com/blog/when-to-outsource-your-sdr-team/</link><guid isPermaLink="true">https://auroraadvertising.com/blog/when-to-outsource-your-sdr-team/</guid><description>The three signals that mean outsourced SDRs will work, the three signals that mean they won&apos;t, and the hybrid model most teams should actually use.</description><pubDate>Sun, 15 Feb 2026 00:00:00 GMT</pubDate><category>Sales Operations</category></item><item><title>How Appointment Setting Actually Works: A 30-Day Timeline</title><link>https://auroraadvertising.com/blog/appointment-setting-30-day-timeline/</link><guid isPermaLink="true">https://auroraadvertising.com/blog/appointment-setting-30-day-timeline/</guid><description>Behind the curtain on what the first 30 days of an outsourced appointment-setting engagement look like — week by week.</description><pubDate>Thu, 22 Jan 2026 00:00:00 GMT</pubDate><category>Sales Operations</category></item></channel></rss>