About Aurora

A small idea that scaled because
we did the obvious things.

Aurora exists because the BPO industry stopped listening to its buyers. We pay attention. The rest takes care of itself.

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Agents
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Active clients
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Coverage
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Client retention

Why we exist

In early 2023, our founder was running outbound sales for a US firm and watching the same pattern repeat: agencies pitched everything but delivered nothing. Cold-call pods that rotated agents weekly. "Premium" lists that were Apollo exports. Quarterly business reviews that were sales decks for upsells.

The actual work — talking to prospects, learning what they care about, getting them on a call with someone qualified — was disappearing under management theater.

Aurora was started to be the opposite of that. One pod. Named agents. Real KPIs. Public pricing. No surprise fees. The same simple model that worked for the first five callers is the model we run with 140+ today.

What we believe

Transparency by default

We publish what we cost, how we operate, and where we fall short. "Contact us for pricing" is a tax we don't charge.

Operators, not vendors

We hire from sales operations backgrounds — not hospitality, not data entry. Our agents understand what a CRM is for.

Long-term over transactional

Our clients average 11 months of engagement. We optimize for that, not for closing one quarter.

Adjust, don't excuse

If a number isn't moving, we change the script — not the explanation. Iteration is the job.

How we got here

2023 · Spring
Aurora founded in Addis Ababa. Five outbound callers in a single rented office.
2023 · Fall
First US-based client. Lead-gen and recruitment outreach for staffing firms.
2024 · Spring
Crossed 30 agents. Added lead-generation as a dedicated service line.
2024 · Fall
Earned Top Rated status on Upwork. Launched first enterprise pilot.
2025 · Spring
Crossed 80 agents. Customer support service line live.
2025 · Fall
50+ active clients. 18,000+ leads delivered to date.
2026 · Spring
140+ agents. ISO 27001 audit engagement begins. New site launched.

The team

140+ people across operations, sales, support, training, and quality assurance. The majority of agents are recruited from local universities — most have strong written and spoken English, exposure to Western media, and the patience to handle four-hour shifts of cold calls. We pay above local market and invest in continuous training.

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University graduates
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Avg years experience
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Pre-deployment training

Work with us

If our story sounds like the partner you're looking for, we'd love to hear what you're trying to build.

Get a quote