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Terms of Service

Last updated: April 1, 2026

These Terms of Service ("Terms") govern your access to and use of the auroraadvertising.com website and the engagement of Aurora Advertising ("Aurora", "we", "us") for business process outsourcing services. By using this site or engaging us, you agree to these Terms.

1. Services

Aurora provides business process outsourcing services including outbound sales calling, lead generation, appointment setting, customer support, digital marketing, social media management, market research, and virtual assistance. The specific scope, deliverables, pricing, and performance commitments for any engagement are set out in a separate written agreement ("Engagement Agreement") executed by both parties. If anything in these Terms conflicts with the Engagement Agreement, the Engagement Agreement controls.

2. Client obligations

  • Lawful use. You will use our services only for lawful purposes. You are responsible for ensuring that any campaign materials, call scripts, target lists, or messaging you provide comply with applicable laws — including but not limited to the TCPA, CAN-SPAM, TSR, CASL, UK PECR, EU GDPR, and any local equivalents in the jurisdictions where prospects or customers are located.
  • Permissioned data. Any prospect or customer lists you provide must have been collected lawfully and with appropriate consent or other legal basis. You represent that you have the right to provide such data to us and to have us contact the individuals listed.
  • Accurate inputs. You agree to provide accurate product information, pricing, qualifying criteria, and other inputs necessary for us to deliver services.
  • Timely review. You will provide timely feedback, approvals, and access to systems (CRM, dialer, helpdesk) required to deliver the engagement.

3. Aurora's obligations

  • To deliver the services described in the Engagement Agreement using qualified, trained agents.
  • To follow the script, qualification criteria, and operating guidelines you provide.
  • To report performance against the KPIs defined in the Engagement Agreement on the cadence specified.
  • To maintain confidentiality of your information per Section 5.

4. Fees and payment

  • Fees are set in the Engagement Agreement and may be structured as a monthly retainer per dedicated agent, a per-deliverable rate (e.g., per qualified lead, per booked meeting), or a project fee.
  • Unless otherwise specified, invoices are due net-30 from invoice date.
  • Overdue amounts accrue interest at 1.5% per month or the maximum permitted by law, whichever is lower.
  • You are responsible for any taxes (other than taxes on Aurora's income) associated with payments.
  • We may pause delivery on accounts more than 30 days past due, after providing reasonable written notice.

5. Confidentiality

Both parties agree to maintain the confidentiality of any non-public information received from the other party in the course of an engagement, including but not limited to product roadmaps, pricing, customer lists, campaign performance data, and call recordings. Confidentiality obligations survive termination of the engagement for a period of three (3) years, except where information is required to be retained for a longer period by law.

6. Data processing

Where Aurora processes personal information on your behalf, our roles are those of processor (Aurora) and controller (you). A separate Data Processing Agreement is available on request and applies to engagements subject to GDPR, UK GDPR, or comparable regimes. We will not subcontract data processing to third parties without your prior written approval, except for routine operational service providers listed in our Privacy Policy.

7. Intellectual property

  • Each party retains ownership of its pre-existing intellectual property.
  • Work product created specifically for you in the course of an engagement (call scripts, campaign materials, recordings, reports) is owned by you upon payment of fees due.
  • Aurora retains ownership of its underlying methodologies, training materials, and operational frameworks, and may use anonymized, aggregated learnings from engagements to improve services.

8. Warranties and disclaimers

Aurora warrants that services will be performed in a professional and workmanlike manner consistent with industry standards. Except as expressly stated, Aurora makes no other warranties, express or implied, including but not limited to merchantability, fitness for a particular purpose, or non-infringement. We do not warrant specific business outcomes (e.g., a specific number of leads closed, deals won, or revenue generated) unless those outcomes are explicitly defined as deliverables in the Engagement Agreement.

9. Limitation of liability

Aurora shall not be liable for indirect, incidental, consequential, special, or punitive damages arising from the use of our services, including but not limited to lost profits, lost data, or business interruption. Our total aggregate liability under any engagement shall not exceed the fees paid by you to Aurora for the services giving rise to the claim in the three (3) months immediately preceding the event giving rise to the liability. Nothing in this section limits liability that cannot be limited under applicable law (e.g., for fraud, willful misconduct, or breach of confidentiality).

10. Indemnification

You agree to indemnify and hold harmless Aurora from any claims, damages, or liabilities arising from: (a) your breach of these Terms or the Engagement Agreement; (b) your violation of any applicable law in connection with the campaign materials, target lists, or instructions you provide; or (c) any claim that the campaign materials you provide infringe third-party rights.

11. Term and termination

  • Engagements are month-to-month unless otherwise specified.
  • Either party may terminate an engagement with thirty (30) days' written notice.
  • Either party may terminate immediately for material breach that remains uncured fifteen (15) days after written notice.
  • Upon termination, you remain liable for fees accrued through the effective termination date. Aurora will return or destroy your data within thirty (30) days of termination, per the engagement DPA.

12. Governing law and disputes

These Terms are governed by the laws of the Federal Democratic Republic of Ethiopia, without regard to conflict-of-laws principles. Engagement Agreements may specify a different governing law and venue for the engagement. The parties will attempt in good faith to resolve any dispute informally before initiating formal proceedings.

13. Miscellaneous

  • Entire agreement. These Terms and the Engagement Agreement constitute the entire agreement between the parties on the subject matter.
  • Assignment. Neither party may assign these Terms without the other's prior written consent, except to an affiliate or in connection with a merger or sale of substantially all assets.
  • Severability. If any provision is held unenforceable, the rest of the Terms remains in effect.
  • No waiver. Failure to enforce a right is not a waiver of that right.

14. Contact

Aurora Advertising
2nd Floor KKR Building, Bole
Addis Ababa, Ethiopia
Email: legal@auroraadvertising.com
WhatsApp: +971 50 350 9885

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